Birth is Social Impact
Before we change systems, build movements, or measure impact, we pass through a door like this.
Birth is the beginning of every social-impact story.
It’s time we treat it that way.
When my partner couldn’t make it to speak at a social-impact event earlier this year, he suggested I step in. “Jace has a full career in social impact,” he told the organizer. “And her work in birth is a really motivational story.”
The organizer’s response?
“What does birth have to do with social impact?”
Let’s pause on that—because if leaders within the social-impact sector are asking this question, then we have a responsibility to tell the truth louder, clearer, and more often.
Here’s that truth:
There is no social impact without people.
No matter the sector—whether you measure impact in trees planted, donations made, startups launched, emissions reduced, or communities strengthened—every single one of those outcomes depends on one thing:
A human being making a choice to believe in the consequences of their actions.
And humans are born, not bought.
Our solutions, innovations, movements, and our entire present and future workforce are shaped in the very first ecosystem every human ever enters:
The birth environment.
Birth shapes our hormones, our nervous systems, our attachment styles, our capacity for resilience, belonging, and trust.
Birth shapes families.
Families shape communities.
Communities shape nations.
If we care about social impact, then we must care about birth.
Because even the industries determined to exploit, extract, or harm the planet still depend on people to do the work—and industries committed to healing, regenerating, and building a better world depend on people even more.
So yes:
Birth is social impact.
It is the first ripple of every action we praise, challenge, or measure.
There is no triple bottom line if we refuse to put a budget behind birth.
If we want sustainable change, we must start at the very beginning—where humans enter the world, and where the possibility for a different future is literally born.
The most effective investment any society can make—across any impact metric—is to invest in birth first.
If social impact is truly your priority, then we need to ask a more honest question:
Where does birth show up in your investment portfolio—and if it doesn’t, why not?
Please consider the Coya Family Steward’s vision of every birth as a ceremony, becoming a parent as a rites of passage, and every family deserving a birth centre beginning.
❤️ Invest in Birth - View our Pitch Deck
